Moz Pro
Moz Pro is a subscription-based SEO software suite for keyword research, rank tracking, site crawling, backlink analysis, and on-page optimization.
Key takeaways
- Moz Pro is a beginner-friendly, all-in-one SEO toolset for keyword research, rank tracking, site audits, and backlink analysis.
- Pricing starts at $79/month (annual) for the Standard plan; higher tiers offer more limits.
- It is cloud-based and requires no installation.
- Best for small to mid-size teams and individual practitioners who value usability and education.
- Consider alternatives if you need advanced PPC features or a free tool.
Moz Pro is designed to help you manage core SEO tasks from a single dashboard.
What people use Moz Pro for
- Keyword research: Discover new keywords, analyze search volume, and assess difficulty using Moz’s Keyword Explorer.
- Rank tracking: Monitor your website’s rankings for target keywords over time.
- Site audits: Crawl your site to find technical SEO issues like broken links, duplicate content, and missing meta tags.
- Backlink analysis: Use Link Explorer to analyze your backlink profile, find link opportunities, and track link growth.
- On-page optimization: Get recommendations to improve page titles, meta descriptions, and content relevance.
Quick start: How to get going with Moz Pro
- Sign up for a free trial on the Moz Pro website.
- Add your website and verify ownership (via meta tag, DNS, or file upload).
- Run your first site audit to identify technical issues.
- Use Keyword Explorer to find and prioritize keywords.
- Set up rank tracking for your target keywords.
- Review backlink data in Link Explorer to understand your link profile.
When not to start here
- You need a free tool: Moz Pro is paid after trial; consider Google Search Console or [Ubersuggest](/ubersuggest) for free alternatives.
- You need advanced PPC or content marketing features: Semrush or Ahrefs may be better suited.
- You have a very large site: Plan limits on crawls and keywords may require a higher tier or a different tool.
- You want a desktop app: Moz Pro is cloud-based only.
Alternatives to Moz Pro
| Tool | Best for | Starting price |
|---|---|---|
| [Semrush](/semrush) | All-in-one SEO + PPC + content marketing | $119.95/month |
| [Ahrefs](/ahrefs) | Backlink analysis and keyword research | $99/month |
| [Ubersuggest](/ubersuggest) | Budget-friendly keyword research and site audits | Free / $12/month |
| Google Search Console | Free site monitoring and basic SEO data | Free |
Next step
FAQ
What is Moz Pro used for?
Moz Pro is an all-in-one SEO toolset for keyword research, rank tracking, site audits, backlink analysis, and on-page optimization.
How much does Moz Pro cost?
Moz Pro pricing starts at $79/month when billed annually for the Standard plan, with higher tiers available.
Is Moz Pro better than Semrush?
Does Moz Pro offer a free trial?
Yes, Moz Pro offers a free trial, typically for 30 days, though terms may vary.
Related topics
Sources
- Moz Pro — Primary source for current product features, plan details, and trial terms.
- Google Search Central — Authoritative guidance for SEO best practices and how to interpret tool data.
- PCMag Moz Pro review — Reputable independent review covering pricing, features, and practical use.
- G2 Moz Pro reviews — Large review dataset useful for user sentiment and common use cases.
- Moz Blog — Useful for product updates, SEO education, and feature announcements.
Reviewed by Lucía Marín, Founding editor.