Salesforce SEO
Salesforce SEO is the set of technical and content practices used to make Salesforce-hosted or Salesforce-managed pages easier for search engines and AI crawlers to crawl, index, and understand.
Key takeaways
- Salesforce SEO is about configuring settings within Salesforce products, not using a separate tool.
- Key settings: meta tags, canonical URLs, robots.txt, sitemaps, structured data.
- Content changes are not instant – plan for 24-hour refresh cycles.
- Avoid blocking important pages with robots.txt or limiting guest access.
- Use clear, natural-language content over keyword stuffing.
Salesforce SEO is not a standalone tool but a set of configuration options within Salesforce products that directly influence how search engines and AI crawlers interact with your pages.
What Salesforce SEO Is Used For
- Configure meta tags (titles, descriptions) for product, category, and content pages.
- Set canonical URLs to avoid duplicate content issues.
- Manage robots.txt to control crawl access.
- Generate and submit XML sitemaps for better indexing.
- Add structured data (JSON-LD) for rich results.
- Optimize URL slugs and heading structure.
- Ensure public access for search engines to crawl Experience Cloud sites.
Quick Start: Basic Salesforce SEO Setup
- Enable public access for your site (Experience Cloud: set site to public).
- Configure meta tags – add unique title and description per page.
- Set canonical URLs – point to the preferred version of each page.
- Create a robots.txt – allow search engines to crawl important pages, block irrelevant ones.
- Generate and submit sitemap – use Salesforce sitemap generation; submit to Google Search Console.
- Add structured data – implement JSON-LD for Product, Offer, AggregateRating where applicable.
- Review heading hierarchy – ensure one h1 per page and logical heading order.
When Not to Start Here
- If you need a dedicated SEO tool for keyword research, competitor analysis, or backlink tracking – use Ahrefs or Semrush instead.
- If your site is not hosted on Salesforce (e.g., WordPress, Shopify) – Salesforce SEO settings won't apply.
- If you expect instant indexing – Salesforce content changes rely on snapshots and 24-hour refresh cycles.
Alternatives
| Tool | Best For |
|---|---|
| Google Search Console | Monitoring crawl, index, and performance of any website |
| Ahrefs | Comprehensive SEO analysis, backlinks, keyword research |
| Semrush | All-in-one SEO toolkit with site audit, keyword tracking, competitor analysis |
| Moz Pro | Site audits, rank tracking, link research |
Next step
FAQ
What is Salesforce SEO?
Salesforce SEO refers to the configuration options within Salesforce products (B2C Commerce, B2B Commerce, Experience Cloud) that help search engines and AI crawlers crawl, index, and understand your pages.
Does Salesforce have built-in SEO tools?
Salesforce is not an SEO tool but a platform with SEO settings such as meta tags, canonical URLs, robots.txt, and sitemaps.
How do I set up SEO in Salesforce?
Start by ensuring public access to your site, then configure meta tags, headings, canonical URLs, robots.txt, and sitemaps in the respective Salesforce product settings.
Related topics
Sources
- Salesforce Help: SEO & Discoverability for B2C Commerce — Primary Salesforce documentation for B2C Commerce SEO guidance, including headings, structured data, robots.txt, meta tags, and duplicate content handling.
- Salesforce Help: Search Engine Optimization (SEO) for B2B Commerce — Official Salesforce guidance for Commerce SEO, including canonical URLs, URL slugs, meta tags, and sitemap refresh behavior.
- Salesforce Help: Set Up Your Experience Builder Site for SEO — Primary source for Experience Cloud SEO setup, including public site requirements, page SEO properties, robots.txt, sitemap refreshes, and content snapshots.
- Salesforce Marketing: The Future of SEO — Useful Salesforce marketing perspective on evolving SEO practices and AI search visibility.
Reviewed by Lucía Marín, Founding editor.