SEO Xray
SEO Xray is a free browser-based website analyzer that scans a URL and runs over 80 on-page and technical checks to produce a quick diagnostic report.
Key takeaways
- SEO Xray is a free, browser-based tool that runs 80+ checks on any URL in seconds.
- Ideal for quick spot checks, triaging pages, and competitor analysis — not for full site audits.
- Results may not match Google’s view due to JavaScript rendering and robots.txt restrictions.
- Always validate critical findings with Google Search Console or a dedicated crawler.
- Use it as a first pass before diving into deeper technical SEO work.
It is designed for quick diagnostics rather than deep crawls.
What People Use SEO Xray For
- Spot-check a single page for common on-page issues (title tags, meta descriptions, headings, canonical tags)
- Triaging a page before a deeper audit — get a fast overview of potential problems
- Comparing competitors’ pages — quickly analyze a competitor’s URL for technical and on-page factors
- QA after content updates — verify that new pages meet basic SEO standards
- Checking structured data — see if schema markup is present and valid
Quick Start: How to Use SEO Xray
- Go to the SEO Xray website
- Enter the full URL of the page you want to analyze
- Click the analyze button — the tool runs 80+ checks in seconds
- Review the report: look for red flags (errors) and warnings
- Validate critical findings with Google Search Console or a full site crawler
When Not to Start Here
- For a full site audit — SEO Xray only checks one URL at a time; use a crawler like Screaming Frog for site-wide issues
- If the page is blocked by robots.txt or requires authentication — the tool may not fetch the page correctly
- For JavaScript-heavy pages — lightweight analyzers may not render JS fully, leading to incomplete results
- As a sole source of truth — always cross-check with Google Search Console and other tools
Alternatives to SEO Xray
| Tool | Best For |
|---|---|
| Google Search Console | Official Google data on indexing, coverage, and performance |
| Screaming Frog SEO Spider | Full site crawls with detailed technical analysis |
| Ahrefs Webmaster Tools | Site audit, backlink analysis, and keyword tracking |
| Semrush Site Audit | Comprehensive site health monitoring and reporting |
Next step
FAQ
Is SEO Xray free?
How many checks does SEO Xray run?
It runs over 80 checks on a single URL, covering on-page and technical SEO factors.
Can SEO Xray replace a full site audit?
No. SEO Xray is a fast diagnostic tool for spot-checking individual pages, not a substitute for a comprehensive site crawl or log file analysis.
Does SEO Xray see the page like Google?
Not always. Results can vary depending on JavaScript rendering, robots.txt restrictions, and the current state of the page. Always validate important findings with Search Console and other tools.
Related topics
Sources
- SEO X-Ray tutorial — Primary source for the tool description, including that it is browser-based, free, and runs 80+ checks.
- Google Search Central — Authoritative reference for Google’s crawling, rendering, indexing, and technical SEO behavior.
- SEO Book — Historical reference showing SEO X-Ray as an SEO analysis tool within browser/extension workflows.
Reviewed by Lucía Marín, Founding editor.